Map Location Data
To Real Audience
Personas
Clustr turns postal codes and ZIP codes into clear audience segments for better targeting, creative, campaign performance, and audience expansion.
What Is Clustr?
Clustr is an audience intelligence platform that helps marketers and agencies turn location data into clear audience personas, strategic insights, look-alike audiences, and activation-ready outputs.
How does Clustr work?
Map
Upload postal or ZIP code data to reveal audience clusters.
Understand
See clear personas, market opportunities, and strategy-ready insights.
Expand
Use Look-Alikes to find similar audiences and where they’re most likely located.
Ask
Use AI to ask questions about audience motivations, behaviours, and message fit.
Activate
Export files and apply insights across channels, campaigns, and creative.
What Can You Do With Clustr?
Canada and U.S. Persona Models
Choose the correct persona system for each market.
Postal Code and ZIP Code Mapping
Map location data to real-world audience personas.
Persona Profiles
Understand lifestyles, behaviours, motivations, media habits, and purchasing signals.
Look-Alike Audience Discovery
Select one or more Clustrs to find similar audience groups and uncover the postal codes or ZIP codes connected to them.
AI Audience Insights
Ask questions about what resonates, what drives action, and where to focus.
Creative and Messaging Guidance
Turn audience intelligence into campaign angles, hooks, value propositions, and content themes.
Exportable Reports
Download clear outputs for planning, presentations, media activation, and reporting.
Find More Audiences Like Your Best Ones
Use Look-Alikes to turn audience insight into growth opportunities. Select the Clustrs that matter most to your campaign, and Clustr will help identify similar audiences and the locations where you can reach them next.
Ask Clustr what your audience is thinking
Use AI insights to move faster from analysis to action. Instead of manually interpreting audience data, ask Clustr questions and receive clear, usable recommendations.
What data does Clustr use?
Clustr uses census-level data, psychographic inputs, behavioural indicators, and privacy-safe external datasets to create practical audience personas. The model reduces raw signals into meaningful audience features, creating outputs that are easier to understand and apply.
U.S. ACS
2023 U.S. ACS estimates
Canadian Census
2021 Canadian Census data / 2024 release
Psychographics
Psychographic inputs
Socioeconomics
Socioeconomic indicators
Behavioural Signals
Behavioural and lifestyle signals
Audience Clustering
Machine-learning-based audience grouping
Canada + U.S. Clustr
How do Canada and U.S. Clustr models work?
Clustr supports North American audience planning with separate Canada and U.S. persona models, offering 150 privacy-safe personas with no third-party cookies or personal data targeting.
74
Canada Clustr
Audience personas built for Canadian markets, mapped to postal codes, and designed for Canadian campaign planning.
76
U.S. Clustr
Audience personas built for U.S. markets, mapped to ZIP codes, and designed for American campaign planning.
Who Clustr Is For?
Built for teams that need audience clarity across markets.
Understand who your customers are, what motivates them, and where to find more audiences like them.
Turn audience intelligence into stronger media plans, creative strategies, and client-ready recommendations.
Prioritize high-potential markets, improve campaign precision, and reduce wasted spend.
Identify supporter audiences, understand donor motivations, and uncover communities with similar giving potential.
Compare markets, prioritize regions, and identify where your best-fit audiences are most likely to be found.
See Clustr In Action
Learn how Clustr can support your audience planning, campaign strategy, and activation workflow.